When using everyday gadgets, we often demand at least two things; power and reliability. Yet, the wrong choice of AA battery can sometimes let us down, meaning that it is important to consider all of the options available, no matter what you intend to use them for.
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One of the most respected names in the world of batteries is Duracell, as it has long been associated with quality and value for money.
Duracell Plus Power AA is one of the company’s most popular products, as it gives reliable performance and long-lasting power for a whole range of different devices, whether it be a CD player, torch, electric toothbrush or television remote.
This value-for-money product is the result of Duracell’s typical attention to producing batteries of an exceptional quality that is almost unrivalled.
Indeed, there is a level of heritage associated with the brand that many competitors can only of dream of boasting, as it has been making quality batteries for more than 90 years.
It is this level of experience that has allowed the company to become one of the most recognisable brands in the world, with millions of customers considering it to be the best manufacturer of portable power in the world.
The company first came about due to a partnership between scientist Samuel Rubin and businessman Philip Rogers Mallory, who first met in the 1920s in Massachussetts, before working together to revolutionise battery technology.
The P.R Mallory Company soon began to sell mercury batteries to the military, which were seen as a better alternative to the carbon-zinc batteries that were being used in almost all applications at the time.
The Duracell brand itself was not born until 1964, with the name deriving from the term “durable cell”.
The name was allegedly confirmed when an executirve from P.R Mallory asked A-1 Durable Carpet & Fabric Specialist Inc if they had a trademark on the term ‘Durable’.
The representative, who happened to be the son of the company owner, claimed that his father had originally set up a firm named ‘Duraclean’, before changing the name to be more like ‘Durable’.
Both agreed that Duracell was a better name for new battery, and a brand was born.
